Wednesday, Jul 03, 2024 at 21:57
Hey Rob,
The situation you're describing is common across all app stores worldwide. The dominant players, Google and Apple, exert significant control over:
-Customers
-Developers
-Device manufacturers
Apple and Google are competitors and they raced to dominate the smartphone market, with Apple launching its app store in 2007 a year before Google's Android platform. Their business models differ significantly and profoundly affect how devices and apps/games are developed.
Apple tightly controls its ecosystem—only Apple devices can run iOS, iPadOS, and MacOS. They incentivized developers early on to create apps for their devices, opening up new business opportunities for creators, both small and large.
Google, on the other hand, made the Android operating system software open-source, allowing any manufacturer to use and modify it for their devices. This opened up another whole arm of business - device manufacturing. Whilst Google also incentivized developers to build apps for their store, they had to catch up with Apple's head start so made it less stringent and in fact, many app developers prefer to build only for Android - you'll note that one of Hema's apps never made it to Apple, and was only released on Android - and that's why. It's very hard to build apps for all 3 platforms - and most don't bother.
Apps and games, whether free or paid, are monetized through ads or in-app purchases. Developers benefit from app store distribution models handling product promotion, sales, refunds, and reporting, despite the stores taking a hefty commission from each sale.
Apple and Google do not allow cross-platform sharing of apps between their ecosystems. If you buy an app for Apple devices, you can't easily transfer it to an Android device, and vice versa.
For us as a developer, creating the Traveller app in 2016 was driven by customer demand, especially from Apple device users. Unlike our previous PC-based software, the app needed to adapt to the mobile market's preferences.
Our pricing model ensures that customers only pay for what they need. Instead of bundling the cost of the app and maps together into one purchase, we keep them separate. This way, if you have both Apple and Android devices, you only need to buy the maps once and can use them across both ecosystems as an in-app extra. We also don't charge a subscription—once you buy the app, it's yours for life on that ecosystem (operating system). You can choose to upgrade maps every year or stick with the same edition for up to four years before needing an update.
Hope this clarifies things!
Regards Michelle
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