Sunday, Jun 14, 2020 at 22:07
The stats drawn up by several independent bodies show that the Ford
Ranger has a 12% worse depreciation rate than the Hilux over 5 years.
Couple that with a dearer initial purchase price for the
Ranger, add in more expensive parts for the
Ranger, add in a higher level of reliability issues for the
Ranger (EGR's splitting, fire issues, injector seal problems, 6R80 autos giving problems, including total failures - leading to a whole new transmission molded lead frame ) - plus a company known for constantly looking for cheaper ways of producing components (plastic components instead of metal, smaller components giving shorter lifespan) - and you end up with a vehicle that trails the Hilux on many points.
The only reason the
Ranger has garnered a lot of sales in the last 7 years is because they chase the fleet and council tenders, and because the
Ranger appeals to many private buyers with it's softer feel, and more appealing road manners, for "general-run-around" work.
But when it comes to the down-in-the-dirt stuff, the
Ranger isn't cutting it on the likes of minesites and in the hands of remote-region contractors, who aren't known to be kind to vehicles.
Probably 80% of Rangers sold, rarely see a dirt road, let alone do substantial amounts of 4WD-ing.
They're a city tradie pose machine, Mums taxi to run the kids to school, and to go for weekend jaunts on bitumen to the country, to pretend they're really roughing it.
The councils trade them in every two to three years, with less than 80,000kms on the clock, so they never have the long-ownership cost experience.
The miners have tried them, and I've seen the Rangers that come back, in the auction yards, along with the blown motors on pallets.
They are too "gimmicky" in the electronics and electrics depts, and plenty of
Ranger owners will gripe about the constant electrical glitches with them - then tell you they've had a wonderful run out of their
Ranger - over about 12 mths of ownership!
It's interesting to see how
Ranger sales have crashed to 2500 units for the month of May just gone, while Hilux has still kept up it's 4000-plus sales for May.
Ranger went
well for the first 4 mths of this year, but the sales levels show that when an economic crunch such as the covid virus hits,
Ranger sales are the first to be hit, because they're so reliant on fleet/hire sales, and private sales.
But the miners are still buying Hiluxes by the truckload, and obviously Hilux private sales have kept up to pre-virus levels.
Cheers, Ron.
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