Sunday, Mar 26, 2017 at 12:27
Like pretty much everything Cooper publish it is biased to suit coopers sales advantage.
It is an over simplistic mostly invalid throw away piece of advertising rubbish, ( puffery I think is the technical term) like most of what cooper publish to try and convince people that their fairly average product is worth paying far more for. ..... pretty much standard US sale practice.
Like their Km guarantee ........ look at the terms ........ then compare what people actually get out of similar tyres ....... ignoring the fact that hard tyres and old school patterns are mostly not a good performance choice.
Like their 4psi rule, that so many consider gospel ....... their 4psi rule simply does not work reliably on all size and construction tyres on all vehicles ...... if you have a light vehicle with tyres running very low in the load range it does not work AT ALL.
just like selling people tyres based on how much of what sort of work they do ...... it has no basis in fact or practicality ....... it is a spurious sales tool nothing more nothing less. .... the premise is that if you are serious about 4wd and remote area safety you will pay more for a more aggressive tyre.
they want their customers baffled by bullshit ........ because if people dealt in and understood the real facts they would realize that, especially in Australia Cooper tyres are heavily overpriced ..... like most US derived products in Australia
In my experience and in my opinion, no matter what the purpose or the tyre compared, especially in Australia there is a better tyre at a lower cost from another more experienced manufacturer.
cheers
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